This is where it all started for us, with our first project for Virgin Freeway – Virgin Atlantic's loyalty miles programme. Our design approach used metallic silver, punched holes and circular images to create a distinctive brand. The Freeway logotype was an existing mark.
The membership card we designed was the first ever magnetic swipe card to feature punched holes as part of the design.
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In '92 Virgin set a Christmas card design competition for its external marketing, design and advertising agencies. Our prize winning design would take us to Japan a few months later courtesy of Virgin Airlines.
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